Born in Southern California, surfing, skating and snowboarding, Joel's a half-Japanese, 2x Emmy award winning film and commercial director.
Joel recently won the 76th Emmy Creative Awards for "the Making of Shōgun. Joel has directed commercials for Apple Music with Eikichi Yazawa, XG, and directed music videos for Tom Petty, Julianna Barwick ft. Jónsi" (Sigur Rós), Dr. Octagon featuring Paul Banks (Interpol), LANY, the Knocks feat. Foster the People, and more.
Joel won the H20 surf and snowboard contest in 2002, co-directed skateboard film Transmission Japan in Tokyo for Hurley International, and started clothing brand Echo Park Surf Squad in 2010 with his buddy Ramsey Dau, selling in the US, Japan and Europe.

is a forty-five year veteran designer and creative entrepreneur who has spent his entire career dreaming up and creating youth-focused clothing brands.
Jeff got his start in the industry as a 24 year old Southern California kid with a vision for a youth oriented surf brand that would push the boundaries of surf and fashion.
Since then Jeff raised numerous number of great fashion brands such as Maui & Sons, Pirate Surf, Modern Amusement, Generic Youth, Mucho Aloha among others.
Jeff's consulting and designing works for big companies like Quiksilver and Stussy are well known, too. His style has always been recognizable and his design talent has remained in high demand throughout the industry and throughout the years.
Lately Jeff focuses on Yoki's GARDEN which is a first of its kind clothing line/partnership with Universities athletic departments to support local students and community.
Through his own brands and his outside design work, Jeff has maintained a record of flawlessly creative ingenuity that has kept his designs relevant and groundbreaking throughout a long and continuing career.